Project Overview
Two prominent hotels in Downtown Dubai, successfully rebranded as Kempinski Hotel Boulevard and Kempinski Hotel The Avenue.

Role & Contribution
Key responsibilities included:

• Led negotiations for the conversion and rebranding of both properties under tight timelines

• Collaborated with specialized legal counsel to develop a new franchise agreement framework

• Spearheaded a cross-departmental corporate team to ensure alignment on standards, operations, and brand implementation

Outcome
Both hotels were successfully rebranded and transitioned to Kempinski, with negotiations and agreements secured in record time.